Well, what do you know; after a nine year hiatus from the stock market, Playboy is reentering with the backing of a new sponsor. Playboy Enterprises has announced a merger with Mountain Crest Acquisition Corporation and they are taking the company public – again.
Pretty much everyone knows that Playboy is the men’s magazine that was founded by Hugh Heffner. He started the company in 1953, and the company was best known for its magazine with pictures of nude women. Because of financial reversals, the company was pulled off the stock market in 2011, and stopped printing its magazine in 2020. This does not mean that the company went away, however, only that it began to focus its business approach in a different direction. No doubt, the advent of the internet with its access to plenty of free porn caused less people to be willing to pay for their smut.
But a new day has dawned. In addition to their porn, Playboy is branching out into street fashion, sexual wellness, style and apparel, gaming, beauty, and grooming. And how will all of this be focused? According to Playboy, their mission will be “to create a culture where all people can pursue pleasure.” Of course, in Playboy parlance, “pleasure” primarily means hedonism. The company wants to provide people with the “products, services, and experiences that create a lifestyle of pleasure.”
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